Wear what you love & dont care what they say!

Meet Jenn

Jenn

Hello & welcome to my fashion & lifestyle blog, Style My Mind! Here I post weekly about affordable fashion trends, but ya know, like real affordable! My favorite products, beauty routines & lifestyle experiences! I'm a girls-girl who loves the outdoors, white tee shirts & Disney World. Join me on my journey!

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The more I immerse myself in this industry, the more mistakes I make but I also learn more lessons. I first started my blog in 2016 because I was yearning for a creative outlet. I loved to write and wanted to write more than just the daily life insurance emails. I started with a free site and two years later my blog tripled and I invested more into it. I hired a company to create a website from scratch, hired a professional photographer and tapped into Liketoknow.it.  A year and a half later here we are. Super close to 10k followers, which has taken me a little longer than I had hoped but if you are about to begin a blog I have some advice based on my trials and errors over the last three years.


 

 


Photos by Christina Jones Photo
SHOP MY LOOK HERE


â°°â°°The more I immerse myself in this industry, the more mistakes I make but I also learn more lessons. I first started my blog in 2016 because I was yearning for a creative outlet. I loved to write and wanted to write more than just the daily life insurance emails. I started with a free site and two years later my blog tripled and I invested more into it. I hired a company to create a website from scratch, hired a professional photographer and tapped into Liketoknow.it. 

A year and a half later here we are. Super close to 10k followers, which has taken me a little longer than I had hoped but if you are about to begin a blog I have some advice based on my trials and errors over the last three years.
 

  1. Be authentic. I once read to do what everyone else is doing because it's working. I don't agree with that. I tried but the fact is, I am different than the other bloggers on IG. I am not 5'7" or a size 2. I don't have a husband to support me so I can work on the blog 24/7 or THAT much disposal income where I can go out and buy the newest things to post on IG and make you wonder why you have lived your life this long without that dang jacket. It's not me. I don't like when I see the same stories, the same posts over and over of girls telling me what they THINK I need. I didn't start this on the basis of that OR even making money.
     
  2. Don't go broke over this. I have invested a lot of money into my business, more than I am getting in return but I have a pretty lucrative full-time gig that I like so I use that money for this bizz. Again, I didn't start this to make money, I started it for the love or writing; it was however my undergraduate degree. The money is nice, so is the free stuff, but last year I got super overwhelmed and burnt out right before Christmas because I was accepting every and any collaboration that came my way. I was posting things that didn't even go with my platform and things I wouldn't even use! In turn, I needed a break. I took two months off from writing because I felt like a total sell out. I thought about it every single day, "why am I doing this? What is the purpose? What do I want my readers and followers to get from my blog and IG?" I met with friends, brainstormed, prayed and prayed° & that's when I started my series "Faith in Fear". That was it, I wanted people to know ME more, hear and learn from my experiences and get motivation from me. I wanted to be real, and share real life stories about what I go through. One of my best posts in 2019 was about the struggle with my weight and how much it bugs me that I am not a size 2. 
     
  3. Don't hire a marketing team. I have been through probably 10 companies that were "helping to boost my engagement and followers". It did! For a little bit. Then IG made all these new rules and I started to get blocked. I also noticed that even though I was getting the followers they weren't truly authentic, or engaging and I was seeing random people and posts on my feed that I didn't give any craps about. As soon as I canceled recently, I joined a giveaway which cost me $25. It was with like bloggers under 10k followers. It did help me gain about 100 new followers which is great, but the difference is, they are authentic and engaging and I genuinely like following them back and enjoying learning about them and their lives. I am not going to lie, doing this yourself (engaging) is VERY time consuming but it does work. Just a comment on each pic helps to boost your profile, your engagement and really helps connect with others you want to connect with.
     
  4. If you have the means, travel, and post about it. Traveling really helps engagement on your profile. Check in, tag the places etc. It doesn't even have to be anything major but sharing travel experiences has helped my blog tremendously. I get to travel a lot for work and luckily I travel a lot personally as well. 
     
  5. Post stories. The stories seem to get more attention and engagement sometimes than a static post. And it helps people see and hear you in a regular, normal state rather than a staged photograph with a good caption. Your stories do not have to be professional, or crafted, BE YOURSELF IN THEM! Share a day that you are struggling, share a happy time, share when you need some encouragement! I even share days when I can't stop crying, or when I am struggling with a workout, or diet. It makes your follows understand that you are a real person, with feelings and struggles just like them. I am very open and honest about a few things: Faith, Anxiety & Relationships. Obviously not everything needs to be shared so be selective, "what do my followers need to see, will they learn from this?" Make sure your followers are going to get something out of your content. Don't just post to post.

    I really hope this helps if you are a new blogger or if you are thinking of getting into blogging. Just be yourself ? It's as simple as that.

XO, Cheers!
Jenn

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I ordered this Linen Midi Skirt from JustFab Online and I love it for so many reasons. It is very flattering in the waist, it has a cute built-in belt and the vertical stripes are most flattering on everyone. When I was thinking about how to style it, I liked the idea of a plain white shirt to keep it simple and more professional. I feel like it is a look you can get away with wearing to a summer business meeting. I



I ordered this Linen Midi Skirt from JustFab Online and I love it for so many reasons. It is very flattering in the waist, it has a cute built-in belt and the vertical stripes are most flattering on everyone. When I was thinking about how to style it, I liked the idea of a plain white shirt to keep it simple and more professional. I feel like it is a look you can get away with wearing to a summer business meeting. I paired it with this plain white crop which met the top of the skirt perfectly. I got these Landry light-weight clog platform heels also from JustFab online. They are fake wood so they are not heavy at all. My Gucci bag always seems to make everything look classy and chic. I threw on a pair of subtle multi-pink-colored tassel earrings, some pearl bracelets and a giant Morganite pink ring for fun!


The other way I styled it was a look for more of a girls-day brunch with a half-buttoned, embroidred top from Amazon. I kept the accessories except for the bag which I traded for a sweet, summer basket bag! This one is more low-key but still can be business-like. This is a skirt you can bring on vacation and swap out tops earily for multi looks!

Here are some other ways to style this look!


Amazon Floral Embroidered Babydoll Top under $18.99

 


Shein Wrap Shirt under $17
 


Deep V Floral Crop Top under $17

 


Jessica Simpson Alinda Wedge

 



Jessica Simpson Caiya3 Platform


 

Jessica Simpson Winsty Wedge


XO, Cheers!
Jenn

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I moved to Florida 6 years ago, first to Jacksonville & then 5 years ago to Tampa. Jacksonville was not my cup of tea, at all. It was difficult to make friends and the beaches were just very "Jersey-ish". I don't want to throw shade at Jax but I am just a west coast girl. My grandmother lived in Port Charlotte and I always loved the gulf coast.

When I moved here, I met friends very quickly. My aunt and uncle lived in Clearwater so I adopted the guys who worked for my uncle first as my buddies. Then I met Dan (haha crazy right?!) and Roberta within the first week of living here. I fell in love right away.

There is so much to do in Tampa. The beaches are gorgeous and everything is like 20 minutes away, seriously. I currently live overlooking the bay in Rocky Point which is the mid-point to all the highways in Tampa. It is so easy for me to get everywhere. I want to share some of my favorite places in the Tampa Bay area with you.



Photos by Christina Jones Photo
Topshop Leopard Bodysuit | Wearing Med but should be a SM
Levi Denim Shorts | Med
Wid-brim Hat | One Size
Universal Thread Sandals 

I moved to Florida 6 years ago, first to Jacksonville & then 5 years ago to Tampa. Jacksonville was not my cup of tea, at all. It was difficult to make friends and the beaches were just very "Jersey-ish". I don't want to throw shade at Jax but I am just a west coast girl. My grandmother lived in Port Charlotte and I always loved the gulf coast.

When I moved here, I met friends very quickly. My aunt and uncle lived in Clearwater so I adopted the guys who worked for my uncle first as my buddies. Then I met Dan (haha crazy right?!) and Roberta within the first week of living here. I fell in love right away.

There is so much to do in Tampa. The beaches are gorgeous and everything is like 20 minutes away, seriously. I currently live overlooking the bay in Rocky Point which is the mid-point to all the highways in Tampa. It is so easy for me to get everywhere. I want to share some of my favorite places in the Tampa Bay area with you.

T A M P A  B A Y

  1. Downtown St. Petersburg haha I know, it's not Tampa but close enough! I love DTSP because it's very artsy, always has something going on, is super clean and trendy. I love going to dinner or having drinks on Beach Dr. I also love the low key bars on Central as well as the boutiques there. We like walking at North Shore Beach which is a little beach and sidewalk along Tampa Bay.

  2. International Plaza; the best mall :) Well, one of the best malls. This is a higher-end mall, and it's huge. It has every store known to man (Or so it feels). I also love the restaurants they have which are more outside than inside the mall. My new favorite is Whiskey Cake, they have a great happy hour. I also love Doc B's because they have candied bacon at the bar! The Nordstrom here is really good, and they always have fashion events going on.

  3. Downtown Riverwalk; I love running the walkway that lines the bay and downtown Tampa. It is really starting to build up there but still a very quiet city. They have a cute place called Armature Works which is like a warehouse bar/restaurant and outside area on the north side of the riverwalk. They opened a cute rooftop bar there are well called M Bird. One of my other favorite places downtown is Gin Joint, it's so 1950's and everyone stays in character. Love it.

  4. Take a walk on Bayshore BLVD. It is another sidewalk that lines the whole bay and loops you onto riverwalk/downtown. The views are incredible and the houses are to die for.

  5. After your walk, pop into Bar Taco or Buddy Brew in Hyde Park Village. Bar Taco has great tacos and fabulous cocktails. Buddy Brew has the best coffee and teas in town. You can also snag a cupcake from Sprinkles Cupcakes or take a cooking class at Sur La Table. They have a fun-tastic movie theater called Cinebistro where you can have a fancy din and cocktails while viewing your fave flick. Tickets cost about $22, drinks are around $10 a pop and dinner you're looking at $18-30.

  6. Rent a jetski or bronze your skin at the Marriott Sand Key. I love their pool and the beach bar there. It's a chill vibe and no charge unless you're ordering. They have cabanas to rent and fun for the kids. The Columbia restaurant is right next door and is a Tampa staple.

  7. Of course you must see the beaches in Clearwater and St. Pete. Eat lunch at Frenchies and have dinner at my fave hole in the wall Cristinos. It's a little Italian restaurant with VERY authentic food and great prices. 

  8. Watch a Phillies pre-season game at Spectrum Stadium in Clearwater. It has a great tiki bar in the left outfield and you can even buy your bar seat overlooking the stadium. They have Tony Luke's cheesesteaks and lots of Philly fans!

  9. Rent a kayak on the Dunedin Causeway and travel over to Honeymoon Island. From there take it on over to Caladesi Island and have some lunch and beers before your ride back. You get to see the amazing views, find some cool shells and see some interesting creatures along the way.

  10. Lastly, go spend an adventurous day at Busch Gardens. I am a Disney girl as most of you know, but it's reasonably priced and right in town. They have a concert series in the summer and other events throughout the year. 

XO, Cheers!
Jenn

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I think in some ways I have always considered myself an influencer. I have always been strong willed, strong minded, and adapted very well to change. I am very decisive and pretty much know what I was and go after it right away; I have always tried to empower other women to follow their dreams, take chances and follow their hearts.




Photos by Christina Jones Photo
Shop my look here

I think in some ways I have always considered myself an influencer. I have always been strong willed, strong minded, and adapted very well to change. I am very decisive and pretty much know what I was and go after it right away; I have always tried to empower other women to follow their dreams, take chances and follow their hearts.

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If you would have asked me what an influencer was five years ago I would not have described it as someone who lays out their personal experiences and shopping trips on social media for everyone to see and admire. I feel like there is a very fine line between influencing/inspiring and just bragging about the crap you have. 
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The longer I am emerged in this industry the more I have changed my interest in the people I follow and spend time engaging with. I am not a big LTK'er, I don't buy stuff just to post it so people buy it and I make money. The fact is, I don't do this for money at all. It's definitely a nice perk, but I do it because I genuinely love sharing my life experiences and I love writing. I love fashion as well, but it's not my focus-point on my platform anymore.

"it's about being God's vessel to share your miracles"

I have immersed myself into God's word and am really seeing the importance of the life we live here. It's not about what we have, or the money we make, it's about being God's vessel to share your miracles, share your wow-moments and lead people to a fuller life with love, faith, hope and kindness. That's what I am here for. 

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My blog is not one of those that exploded over night by feeding your brain with clothes and junk you don't really need. In fact is has taken me 3 years to get to 9300 followers because I did not jump on the LTK bandwagon, and also because I don't want to spend every spare second I have behind a phone.

I have a really great relationship that I like to be present in and also there are times I want to remember moments in my brain and not document. Unfortunately, to become "successful" in this industry means selling yourself to the IG devil and probably developing an eye disease from sitting behind a phone or computer for hours.

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I read blogs from the gals who have 100k+ followers and they all said the same thing, their free time was spent on their blog, behind the phone, creating content. I love this blog and would love for it to be a full time job, but I am not willing to sell my mind, my fragile emotions and mental health or relationships for it.

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It has to be a good balance between blog and real life. So if you are looking to get into this industry do it because you love it. Sometimes, I do get jealous that I don't have 100k followers or even 10k yet, BUT, I have an amazing job, a great guy, wonderful friends and life experiences that I appreciate everyday. I am willing to share those with all of you, and love doing it but I won't sell my soul to become "friends" with 100k people I don't know.  

"they are real and organic and those are the relationships I want to keep and nurture"

I have made some great friends and built some great relationships doing this though, and I know they are real and organic and those are the relationships I want to keep and nurture! So thanks to all of you who do love me and support me and follow me for being me, love you back babes!

XO, Cheers!
Jenn

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Last year I fell into a love affair with cucumber vodka. However, I really only drink it in the summertime. It is so refreshing!! So I played around a little bit with it and crafted my favorite summer cocktail.




Last year I fell into a love affair with cucumber vodka. However, I really only drink it in the summertime. It is so refreshing!! So I played around a little bit with it and crafted my favorite summer cocktail.

At first, I used club soda and I liked it, but sometimes too many bubbles makes me feel bloated & full. So, then I mixed it with flat water and it was perfect. But, then I felt like it needed a little za za zoo so I popped in a little Key West lime juice. Mmm it was SO good, but I still felt like it needed more so finally I came up with two options.


Effin Cucumber Vodka, Key West lime juice & fresh basil with water & ice- SHAKE & Enjoy
Images by Christina Jones Photo

It is low calorie, low carb & the mixture with flat water helps prevent hangovers. I rarely get them, & definitely don't with this drink. The last time I was hungover was in Europe from marathon drinking Heineken & not including water in the 12 hour stretch.

Here is the recipe:

1 shot Effin Cucumber Vodka
½ shot Key West lime juice
1 slice of lime
2 leaves of basil OR mint
1 ½ cups of flat water
½ cup of ice

ENJOY!

XO, Cheers!
Jenn

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This is my second year shopping the N sale. Last year I was a little more naieve at what I was buying and honestly didn't get as many staples as I should have. So this year I was smarter. Since I am a few hundred dollars from Nordstrom "Influencer" status I could not shop until the 12th, but some of the girlies I follow shopped the 11th. So... I watched everyone's stories and screenshot what I wanted. 


This is my second year shopping the N sale. Last year I was a little more naieve at what I was buying and honestly didn't get as many staples as I should have. So this year I was smarter. Since I am a few hundred dollars from Nordstrom "Influencer" status I could not shop until the 12th, but some of the girlies I follow shopped the 11th. So... I watched everyone's stories and screenshot what I wanted. 

I went to the store on lunch break and already there was SO much sold out. I had to order 4 items online because they did not have my size at the store. But, making the list was such a great idea because that is EXACTLY what I stuck to. Yes, I spent a decent amount but the sale is too good to pass up so I stock up on my fall/winter wardrobe in July. The good thing, I do not buy sweaters or heavy jackets since I live in Florida. I stick with jeans, dresses, tees, shoes. I don't buy boots, or booties either. Mainly because I get most of mine from Just Fab but also because I only wear them for 2 months.

OK so I grabbed what I wanted and headed for the dressing room. Here is what I bought.


BP Tee $11.90  size sm | STS Blue Jeans $38.90 size 28


STS Blue Jeans $38.90 size 28 | Caslon Utility Jacket $58.90 size XS
 


STS Blue Jeans $38.90 size 28 | Socialite Leopard Tee $15.90 size Sm
 


BP. Midi Leopard Slip Dress $38.80 Size SM | Treasure & Bond Wool Hat $31.90
 


Free People Tunic $78.90 Size SM | Treasure & Bond Wool Hat $31.90
 


Top Shop Jamie High Waisted Jeans |$49.90 | Size 30x30 (8) SIZE UP
BP. Lace Trim Leopard Cami  $25.90 Size SM
Treasure & Bond Wool Hat $31.90
 


Zella Leggings (OMG they are AMAZING) $38.90 size SM
 

 



Adidas Edge Lux 3
$63.90 TTS
 



Steve Madden Rockstar Bootie  TTS $79.90


Rose Gold Full Length Mirror  $90

Best advice, if you love it get it now. There is already a thin sweater I wanted that is sold out. So now I have to keep an eye for a return! Also, be aware ordering online. I accidentally double ordered because I did not realize the confirmation email was delayed. Thank God for free returns!

Good Luck everyone!!

XO, Cheers!
Jenn

 

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In the summer, it's too hot in Florida to cake on the makeup so I like to switch up my routine once June hits. I changed my foundation, bronzer, eyeshadow and blush color this year.


In the summer, it's too hot in Florida to cake on the makeup so I like to switch up my routine once June hits. I changed my foundation, bronzer, eyeshadow and blush color this year.

My go-to foundation is normally Mac but for the summer I like something a little lighter so I switched to Beautycounter Tint Skin Hydrating Foundation. It's light but still covers up dark spots. It is NOT full coverage which is why it is good for the summer. A lot of times I already have a nice base tan so this evens everything out without caking it on and melting off in the heat!

Instead of using full-on eyeshadow I switched to a rose gold eyeliner. I saw a really expensive one advertised on Facebook but I wanted to try it first so I found it on Amazon. The one I use is no longer on Prime so I am linking two others here, L'Oreal (I love their products) and Wunder2 which is a little more pricey. I love it because it brightens my eyes and makes me look more awake haha. I actually applied it on as liner and shadow and got so many eye color compliments. It really makes the blue pop and looks like a natural summer, beachy eye.


I switched my bronzer to a color a little more bronzey; Beautycounter Radiant All Over Bronzer, OR if you want a less shimmery look there is the Matte Bronzer. There are multiple color shades in both to match your skin color. I use this to line my jaw, my forehead and my nose before adding my highlighter.

Lastly, I changed up my blush color to something a little more pink. I usually use Nectar but for summer I am using Guava. Nectar has a little more of a peachy, orange tint where Guava is mostly pink and vibrant for summer.


My go-to lips are still the same for summer. Buxom Dolly is my daily go-to. It's a natural pink color. And my two dressier colors are both Smashbox Always On Matte; Drivers Seat and Thrill Seeker. I use Too Faced Lip Injection everyday while I am doing my makeup to puff up my pout. I have tried many lip plumpers before, this one really is the best and so worth the money.

XO, Cheers!
Jenn

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Fear of the unknown is always something that troubled me. For so long I tried to control other people's actions so that the outcome would be what I wanted it to be. Until I realized, the only person's actions I could control were mine. People are going to do what they want regardless and trying to control them or the situation often times makes it worse.





Photos by Christina Jones Photo

Shop my look HERE

Fear of the unknown is always something that troubled me. For so long I tried to control other people's actions so that the outcome would be what I wanted it to be. Until I realized, the only person's actions I could control were mine. People are going to do what they want regardless and trying to control them or the situation often times makes it worse.

I had a talk with my girlfriend a few weeks ago about some personal things she is going through. She is in a dark place right now. And I have been there. I can relate. But one of the reasons I was so in the dark was because I was trying to control everyone and everything around me and I needed to let go and let God step in and do the work. He doesn't want us to carry these types of burdens with us, He wants us to give them up to Him. It's a really, really difficult task to excel at or perfect, but that is where spending time in the word helps. Getting your relationship right with God and your mind set on the TRUTH is the first step to healing the soul.

I just finished reading "You Are a Badass" and the one chapter  was about gratitude and being thankful for the things you don't even have yet. It was also intertwined with "faith". What does faith mean to you? Faith is believing in something even if you don't see it, or it isn't real. Even a future. It's seeing and believing the future that you want for yourself and being thankful to God for it, even before it happens. I often thank God for things I have but I never thanked Him for what I DIDN'T have. I have personal ideas or thoughts about what I want for my future but for some reason I am SO scared to ask God for them. Even though I know He already knows, duh!

"when I stopped trying to control everything around me and just had gratitude and faith, things seemed to fall into place."

So many of my dreams have come true. A lot of them did not happen in the way or timeline I wanted them to, but I realized when I stopped trying to control everything around me and just had gratitude and faith, things seemed to fall into place. I am still scared of the unknown, but I am a little more ok with it. Someone asked me if I wanted to get married and have kids, and I was honest in saying if God wants me to get married or have kids then I will. If not, then I will just follow His plan for my life. I do want to share my life with someone but to me that doesn't necessarily mean marriage. The book I am reading now, "What on Earth am I Here For?" talks about your purpose here on earth. How we are here to prepare for eternity. It's about how you should put others before you, live simplistically and find your true purpose from God deep down inside. I am still only on chapter 4 but so far, I am noticing a trend, this life isn't about yourself it's about Jesus; How can we be more like Jesus?

I think in this society we have such an idea of how our lives are supposed to look but God didn't sew together everyone to be the same and He didn't craft my path to look like anyone else's. Fear is quite the opposite of faith. Fear is being scared of the unknown, where faith is believing in the good, the best for yourself before it happens. Fear is being afraid of what MAY happen. SO many times we create these scenarios in our head of situations and they are so much worse than what they really are which creates anxiety and fear. Reading and trusting the word of God replaces the fear with faith. I am definitely a work in progress, but I just want you all to know if you are out there and you're in a dark place it does get better. Pray about everything, fear nothing and have faith in what's to come.

XO, Cheers!
Jenn

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What does independence mean to you? After traveling to Europe and hearing the history of Berlin, Germany I have become more grateful for my freedom than ever. Could you imagine not being able to see your family for years because they were on the other side of a wall? Or being told what to believe, how to live etc? American politics are not really something I ever discuss because it's not part of my platform, but I know there are opinions, laws and ideas that I do not agree with.




Photos by Christina Jones Photo


THE IMPORTANCE OF I N D E P E N D E N C E

What does independence mean to you? After traveling to Europe and hearing the history of Berlin, Germany I have become more grateful for my freedom than ever. Could you imagine not being able to see your family for years because they were on the other side of a wall? Or being told what to believe, how to live etc? American politics is not really something I ever discuss because it's not part of my platform, but I know there are opinions, laws and ideas that I do not agree with. I am a feminist and I believe that women can do anything, be anything and deserve complete equality. I am dating someone who doesn't see eye to eye with me on that completely but he has the freedom and right to believe what he wants. That is the beauty of independence.

One of the reasons I have been single for so long is because I love my independence and freedom. I love being able to do what I want, when I want, with who I want. But, the beauty in finding someone else is seeing eye to eye on THAT! Opinions can differ but you have to be agreeable on the relationship. I would never tell Dan what to do, or vice versa. I never feel like I need to keep tabs on him or ask where he is 24/7. We don't have that kind of relationship because we both believe in independence. We follow the same morales, and have the same relationship wants at this point, so it works.

I love having independence to create something beautiful like my blog. Where I can openly voice my thoughts and opinions kindly and truthfully. In this society we have so much freedom to be who and what we want to be and I am so thankful for be a part of this lifetime.

At work, I came from a place where I was constantly watched, constantly checked up on and needed to be at the desk 8-5 everyday even if my work was done. I am a type-A personality, my shit is handled. At The Hartford, they are firm believers in work/life balance, and working however long or short to get your job done and done well, period. I love that. Because when people start to get pressure put on them, or start being watched they shut down. You have to give people the freedom to work how it works best for them. Not everyone finds success the same way.

The point of this blog is to tell you how lucky we, as Americans, are to be able to have our own opinions, our own thoughts, ideas and voyage in life. We are FREE, and for that we are blessed.

XO, Cheers!
Jenn

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I met Erika Williner of Erika Williner Designs at the Fly As a Mother event at Don Me Now Bubbly Barchique in Channelside Tampa, FL. I didn't get a chance to chat with her too much but I was immediately drawn to her handcrafted jewelry. I noticed that her line was very cohesive and similar to some current pieces lining the Nordstrom shelves, but she also had a plethora of one-of-a-kind inventory as well. She has such a fantastic variety from classic pearls, to trendy tassels and designer dupes. 





Photos by Christina Jones Photo

I met Erika Williner of Erika Williner Designs at the Fly As a Mother event at Don Me Now Bubbly Barchique in Channelside Tampa, FL. I didn't get a chance to chat with her too much but I was immediately drawn to her handcrafted jewelry. I noticed that her line was very cohesive and similar to some current pieces lining the Nordstrom shelves, but she also had a plethora of one-of-a-kind inventory as well. She has such a fantastic variety from classic pearls, to trendy tassels and designer dupes. 

I bought an incredible ring, that is made up of 6 multi-colored rings fastened by a rhinestone encrusted safety pin. I had never seen anything like it and I had to have it. I was like "Oh I am sure it's outrageous but I need it". I walked up to Erika and asked how much, she said it was $34, I was floored at how reasonable her prices are. I specialize in mostly affordable fashion and Erika's pricing falls in line between retail and wholesale. For instance, these tassel earrings in Nordstrom are $50, Erika sells for $25. Back to the ring, the safety pin came undone after a handful of wears and I lost it. I let Erika know and she immediately said she would send another one right away. I expected just to get the pin, but she sent me a whole new ring! I was taken back but her talent but most importantly her customer service. I knew I wanted to work with her. 

I asked Erika if she wanted to do a collaboration and she was just as excited as me about the idea. She asked if I wanted to come to her studio to see her pieces and to do a one-on-one interview. One thing I can tell you about me is that I love working with local designers and business owners, especially those who are really talented and fit my niche. Art comes in many different forms and Erika nailed her talents on the head.



When I walked in, she greeted me at the door and a delicious scent wafted out the door; I was in heaven (I love candles!). Her home was beautiful. She invited me in and offered me a cup of coffee. She took me on a tour of her showroom as well as her studio where all the magic happens. I was amazed at home many pieces and raw material she had, and how organized they were. 

We sat down in the showroom to chat where I sat sipping my coffee, facing Erika, who was wearing the most adorable gold studded espadrille shoes!!! I couldn't look away haha. Erika was born in Argentina but she left there in 2001 to venture to Canada for a few months. During that time she had a lot of free time where she started playing around with jewelry crafting. As I looked around at all the pieces I wondered how long she had been doing this and she said "the company officially started in 2012 after she went to grad school to create a business plan. Prior to then, I was making pieces for fun to give as gifts and then they would ask me for custom pieces for their friends and so on and so forth." 

As a writer, I know inspiration comes differently for people. For me, I get mine from being out and about in the world, and personal experiences. I asked Erika about what her inspiration for starting her business was and she said she loved the way a person's face lit up when she presented them a piece they just adored. She loves making women feel beautiful and understanding and delivering exactly what someone envisions. So, Erika also does custom pieces by request as well!! Some of the custom or more detailed pieces can take up to 4-6 hours, but in general she spends 30-60 minutes on each piece.

Traveling is her number one outlet for her creativity. It is where she gets the ideas and inspiration for her pieces, and mostly in Europe. However, she told me about a cool trip they took to South America last year. "We took a trip to Rio last year and while I was there I created my Rio line incorporating shells and tassels inspired by Brazil." She said a lot of times at night when she is traveling is when she feels mostly motivated to craft and design.

We as fashionistas always have a style icon we look up to, currently, mine is Jessica Simpson. I love her down-low look and her high-end style. She wears it all very well. As for Erika, she loves the classic Sophia Loren look with the pearls and Chanel. I too love the classic look, my fictional style-con is Blair Waldorf from Gossip girl. Give me all the pearls and all the bows, k thanks! 

Before I left Erika's beautiful home, I was telling her how last year I got super burnt out and really forgot my "why" of doing what I do. I lost my mo-jo for a little while. I asked her what she would tell anyone starting a business and she said, "dream big. Don't be fearful because it can hurt you in the long run." And I responded and said, "exactly, we should never let fear of drowning stop us from making a splash!!"

GIVE AWAY!!! We are giving away these earrnings on IG @stylemymind_jenn for the details. Earrings will be mailed on Monday July 1.


Some of my faves!
Stars in Hoops Earrings
 Crystal Open Bangles
Solar Quartz Open Bangle


XO, Cheers!
Jenn

 

 

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